Topic: Relentless Adaptation
AMBER MAC talks about relentless adaptation and the accelerating pace of corporate culture in the digital economy. At the forefront of the digital revolution, she helps companies adapt to, anticipate, and capitalize on lightning-quick changes—from Artificial Intelligence to social media to the Internet of Things, from marketing to customer service to digital parenting and beyond. It’s not about innovation, she says; it’s about adaptation.
Amber Mac Bio:
Amber Mac has keynoted more than 300 events across the USA and Canada, and as far away as Australia, in which she addresses the topic of business innovation and what it takes for companies to adapt and grow. She is a regular business host and expert for Fast Company, CNN, CBS, BNN, The Marilyn Denis Show, and Sirius Radio. In December 2015, she served as an entrepreneur advisor on new reality TV series Dream Funded: Let the Crowd Decide, created by Mark Burnett. She also hosted a one-hour holiday special of Bloomberg Brink for Bloomberg TV
Amber Mac began her career in San Francisco and Boston during the dot-com boom in the late 1990s. As a strategist for Razorfish agency and Director of Marketing for an e-procurement software company, she spent four years in the technology start-up trenches. During this time, she was also a judge for The Webby Awards, an international organization that recognizes the best of the web. She then left the start-up world to join Microsoft to build one of the first female-focused lifestyle portals. While continuing to work for the software giant, she spent two years coaching people on television about building their businesses online with G4TechTV titan, Leo Laporte. In 2006, with her brother, she started her own agency called Konnekt. The company’s first client was world-renowned business coach, Tony Robbins, who has this to say about Amber Mac’s work: she “understands how important it is for all of us, both as individuals and as businesses, to be able to use social media to connect with people. I think she is a leader in this space.”
Her company’s clients include Microsoft Xbox, Ford Motor Company, Tony Robbins, Canada Goose, Fast Company, PayPal, Canadian Blood Services, and many more leading organizations. In 2010, Amber Mac wrote the national bestselling business book Power Friending (Portfolio: New York). Her new book, released in May 2016 and co-authored with Michael Bazzell, is Outsmarting Your Kids Online: A Safety Handbook for Overwhelmed Parents.